Robella
Woman in a soft knit sweater by an arched window at sunset

Getting dressed shouldn’t be hard.

Robella is your personal AI stylist. It finds the colors that light up your face and the cuts that flatter your shape — then helps you put together looks you’ll love, starting with the clothes you already own.

Find your style

Free to start, no card needed

Robella Today screen: look of the day and weather

From a few questions to outfits you’ll actually wear

  1. Tell us about you

    A few quick questions about your coloring, your shape and your everyday life — it takes about three minutes.

  2. Get your style report

    Your color season and palette, your body shape and what to emphasize, plus makeup and hair shades — explained simply.

  3. Dress with it every day

    A look for today, your closet at a glance, try-ons on your own photo and a stylist to ask whenever you’re unsure.

Virtual try-on

See it on you before you wear it

Pick pieces from your closet or a capsule, and Robella dresses your own photo in seconds. Not quite right? Swap a piece or describe the change in a few words.

  • Works on your own photo — you stay you
  • A single piece or a whole outfit at once
  • Every version of a try-on kept in one place

Try-on images are AI-generated previews; real fit and color may vary.

Capsules

A capsule for every plan

A weekend in Rome, a new job, a first date. Describe it in a sentence, and Robella picks pieces in your palette and lays them out as a ready look — in about a minute.

  • Chosen for your colors and your shape
  • Ready-made capsules for work, dates, evenings and trips
  • Shuffle for a fresh take whenever you like
Your closet

Your whole wardrobe, at a glance

Snap a piece you own and Robella cuts it out, names it and files it for you. Mix pieces into looks, save the ones you love and try them on.

  • Clean cutouts from an ordinary photo
  • Sorted into tops, bottoms, dresses and more
  • Looks and try-ons saved next to your pieces
Robella closet: pieces sorted by category
AI stylist

Ask Sofia anything

Attach a photo and get an honest rating, or pick a piece from your closet and get a full look for dinner, work or a trip. Sofia knows your colors, your shape and everything you own.

Rate my outfit Style this piece What colors suit me best? What should I pack for Rome?

Inside your style report

Everything Robella learns about you, in one guide you can come back to anytime.

  1. Color analysis

    Your color season and the shades that make your skin, eyes and hair glow — plus the ones to keep away from your face.

    Style report: best colors, neutrals and accents
  2. Body shape guide

    What to emphasize, what to avoid and the wardrobe basics that work for your silhouette.

    Style report: body shape tips and wardrobe basics
  3. Makeup and hair

    Lip, blush and eye shades from your palette, and the hair colors that soften or sharpen your features.

    Style report: makeup and hair shades
  4. 28-day style challenge

    Four weeks of five-minute tasks that turn your report into habits — from finding your style DNA to your first outfit check.

    28-day style challenge: tasks for week one

Start free. Go Pro when you want the whole wardrobe.

The free version gives you your full style report, a look for every day and a taste of everything else — 3 capsules, 3 try-ons and 3 pieces in your closet. Robella Pro removes the limits.

3-day free trial

Pro Yearly

$69.99 / year

About $1.34 per week. Free for 3 days, then $69.99 a year.

  • Unlimited capsules for every plan, built for your shape and palette
  • Unlimited virtual try-on on your own photo
  • Unlimited closet
  • Unlimited chat with your AI stylist
  • Everything in Free: your style report, daily looks and the 28-day challenge
Try 3 days free

Pro Weekly

$11.99 / week

Starts today, billed weekly. No trial.

  • Everything in Pro Yearly
  • Pay week by week, cancel whenever you like
Get Pro Weekly

Pro Yearly starts with a 3-day free trial, then costs $69.99 per year; Pro Weekly costs $11.99 per week with no trial. Prices are in US dollars — the equivalent in your currency is shown at checkout. Both plans renew automatically until you cancel, which you can do at any time in your account settings; to avoid the first yearly charge, cancel at least 24 hours before the trial ends.

Questions

What is Robella?

Robella is a personal AI stylist. It works out your color season and body shape, creates a detailed style report and helps you every day with looks, virtual try-on, capsules for your plans, a digital closet and a chat with your stylist.

How does color analysis work?

Robella asks about your undertone and the color of your eyes, hair and skin, matches your answers to one of twelve color seasons and builds a personal palette of the shades that suit you best.

Do I need to upload photos?

Only for the features that need them: a photo of yourself for virtual try-on and photos of the pieces you add to your closet. They are used only to provide these features to you, are never shown to other users and can be deleted at any time. See our Privacy Policy for details.

Will virtual try-on look exactly like the real thing?

Try-on images are AI-generated previews that help you judge a look. Real fit, fabric and color can differ, so treat them as a guide rather than an exact picture.

Do I have to buy new clothes?

No. Robella works with what you already own and shows you new ways to wear it. Capsule suggestions are there only if you want to fill a gap in your wardrobe.

Is Robella free?

Yes. For free you get your full style report — color season, body shape guide, makeup and hair shades — plus a look for every day, the 28-day challenge, 3 capsules, 3 virtual try-ons, 3 pieces in your closet and three questions a day to your stylist. Robella Pro removes the limits.

How much does Robella Pro cost, is there a trial, and how do I cancel?

There are two Pro plans: Yearly at $69.99 per year (about $1.34 a week) with a 3-day free trial, and Weekly at $11.99 per week with no trial — or the equivalent in your currency shown at checkout. Both renew automatically until you cancel. You can cancel at any time in your account settings or by writing to [email protected]; to avoid the first yearly charge, cancel at least 24 hours before the trial ends.

Subscription issues?

Saw “robella.app” on your bank statement? Cancel your subscription, request a refund or contact us here — we usually reply within 24 hours.

What is this charge?

It is a payment for Robella — a personal AI stylist with color analysis, virtual try-on and outfit capsules. The charge covers your Robella subscription or trial.

To find your subscription, search your inbox for emails from Robella and use that email address when you cancel or request a refund. Questions? Write to [email protected].

Find the colors and cuts that are yours

Your colors, your shape, your style — in one app.

Find your style